I don't have a creative background and I certainly don't live in western Canada, but even I momentarily wanted to apply for a job at Calgary-based Veer Inc when I checked out the company's employment podcast on a new sited called JobsinPods:  a kind of YouTube for the recruiting industry that lets companies turn boring help wanted ads into enticing online broadcasts.

Veer is a company that produces creative content for design and publishing firms and from its seven minute podcast, I learned that it's been ranked one of Canada's top employers, has "progressive and people friendly policies" and no dress code ("You can wear a suit to your interview if you like," the talent scout said, "but I'm wearing jeans, sneakers and a t-shirt and I wear that every day."), Oh, and it occasionally hosts chair races in its wide open office.

My point, of course, isn't about Veer, but about JobsinPods, which offers an entirely new model for recruiting that I suspect will one day be de rigeur for the industry. Listening to Veer's recruiter, I got a great feel for the company and its culture. What better way to help job seekers expand their horizons beyond familiar company names, while letting companies weed out many of the workers who won't fit, before ever inviting them in for an interview.

And for more entrepreneurial types, there is a similar site called VatorTV, which gives the founders of young startup companies an online forum for pitching their ideas so they can reach more venture capitalists and financial backers than they ever  could pounding the pavement.

JobsinPods and VatorTV are both great examples of entrepreneurs harnessing the power of broadband to create new businesses we could barely have conceived of years ago.